Loupot
In 1938, French designer Charles Loupot drew a groundbreaking logotype to promote St. Raphaël aperitif wine. Half a century later, the logo inspired New York designer and illustrator Laurie Rosenwald to work with Cyrus Highsmith on expanding it into a typeface. At once industrial and calligraphic, Loupot is one of the few scripts that offers a successful all-caps setting.